PresentsForYou.com
Intended Outcome
PresentsForYou.com wanted to provide their customers with a better shopping experience, while increasing conversion and getting a higher Average Order Value.
The Challenge
PresentsForYou.com needed a web analytics consultancy that understood ecommerce and check out processes. Furthermore, PresentsForYou.com wanted to understand what their visitors were looking for and what they were doing when they could not find the thing they were after. Prior to Run Insight, PresentsForYou.com started using affiliate marketing but did not measure their effectiveness of their offsite marketing collateral.
Established Practices
PresentsForYou.com had implemented Google Analytics with an ecommerce module.
The Solution
Run Insight performed a detailed analysis of the website and reimplemented Google Analytics including the onsite search and ecommerce modules.Run Insight also measured the effectiveness of emails using Email A/B testing and tracked their entire off site marketing collateral.
The Result
Run Insight decreased bounce rate by 25%, increased conversion by 300% and increased Average Order Value by 17%.
